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 When we're working on any branding projects, one of the most important, yet difficult tasks, is coming up with a solid mission statement. It's the one-liner that sums up what an organization is and what they mean to the world around them. Here are a few of our do's and don't on the perfect mission statement for your organization. Three Tips f...

You’ve worked hard building your brand, but does your brand accurately reflect who you are and what you do? Personally - I use the cocktail party litmus test. When someone asks where I work, do I cringe when saying the name? For quite awhile, the answer was a resounding “yes.” We’re freshly rebranded - with the process top of mind. I started Social