Sometimes – Discovery sessions get a little odd at our office.

“Wait – I have an idea. Let’s have illustrations of weird aliens describe what your organization does.” So it is written!

Brain Arts Productions (formerly Brain Surgeon Theater) was one of our first clients several years ago and they were now ready for the next stage – to take their organization to a new level. It included rebranding to expand beyond theater, as this stunning nonprofit expanded into different service areas. However, their mission remained consistent: to build lifelong skills through creative arts, while providing a livable wage to their artist instructors.

To get here, we needed a new digital strategy. An approach that provided an easy way to explain their services (hello allien illustrations!), intertwined with an ad campaign powered by a $120,000 Google Grant.

The result is a new brand, a clear mission – and site traffic that boosted 6x within 2 weeks.