Pilot Light helps children make healthier choices by connecting the lessons they learn in the classroom to the foods on their plate. Beginning with just a few schools, they were looking to expand the program throughout public schools with more chefs and teachers collaborating to create the curriculum.
To drive awareness, we helped the group obtain and utilize a $120,000 per year grant of Google Adwords PPC advertising. After creating an advertising strategy, researching keywords, creating ads and content landing pages, the campaign launched. The result: approximately 50,000 new visitors to their site each year – leading to more volunteers, donors and program participants.