How do you add new program locations plus recruit, train, manage and recognize the additional literacy volunteers – human and canine – needed to make it happen, without adding administrative costs and staff? The team at SitStayRead asked themselves the same question. With multiple, disconnected sources of information, it took human beings to act as the connection points for systems – making it impossible to expand services to more kids and schools.

With a clear picture of their challenges and goals plus a plan for migration, we introduced them to the world’s leading constituent relationship system (CRM), Salesforce.com. Salesforce provides eligible 501(c)3 organizations with 10 licenses of their software at no cost. By configuring and augmenting the system to meet their unique needs, and loading with their compiled and cleaned data, Monday Loves You created a centralized, automated management system. This has allowed them to scale up to meet the growing needs, without necessarily increasing the number of staff. Salesforce Foundation’s CRM allows SitStayRead to focus on improving the literacy of thousands of kids – one dog at a time.

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