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​I've got to admit it. I've been in technology product and services marketing for a looooong time. Since faxing AS-400 query software product announcements was considered the height of "hi-tech." So when I run into former colleagues or meet other marketers who are of a similar vintage, they ask me if we can grab coffee to d...

On December 17, 2017 Google announced a revamping of the rules for their Ad Grants program, a charitable initiative presently providing 35,000 nonprofits with $120,000 USD of in-kind advertising annually from AdWords. Updated program policies and compliance requirements went into effect as of Jan 1, 2018 for all current Ad Grants recipients: We rea...

To keep your funding active, Google Ad Grants recipients are required to do a bit more management of their AdWords accounts. Our previous article, AdWords Changes to Google for Nonprofits: Overview reviewed the new requirements that were implemented on January 1, 2018. In this article, we review each and explain them in greater detail, providi...

United Way Houston hosts us for a day of learning deliciousness! Our own Kevin LaManna and Cassie Dennis from Monday Loves You will be presenting a  day of workshops for nonprofits hosted by United Way Houston.  The workshops will help organizations kick off 2018 effectively with these sessions: 1) Planning for Positive Change with C...

The post-Thanksgiving daily blitz of Black Friday, Small Business Saturday, Cyber Monday will wrap-up with Giving Tuesday - an opportunity to support your favorite nonprofit or 501c3. In order to make your dollar stretch as far as possible, we have a quick and easy methodology to determine *how* to give. The goals are really simple:&...