“Advancing community health through collaboration, technology and research” is AllianceChicago’s mission. Their new endeavor, Juno4Me, was launching a website to help inform women about long-term birth control options and connect them with appropriate healthcare providers. But behind that website, with only two full-time staff members, they needed a technical infrastructure that could automate the collection and centralization of their data, while facilitating the communication processes among the busy providers and the clients. There was the additional challenge of planning for scaling up to encompass more clients and providers across the city, the state – and potentially beyond – all while keeping the ongoing technology costs within budget. Through the MLY Discovery process, we were able to identify and document out the specific needs of each of the user audiences: clients, providers’ teams and Juno4Me team. Since this was a new service, the business processes also needed to be developed simultaneously, reflected and enabled by the technology infrastructure. With that information in hand, we were able to recommend and configure an appropriate CRM (customer or constituent relationship management system) – ActiveCampaign.

The Juno4Me service launched and is able to provide young women with access to the care they need – while allowing the healthcare providers with the information they require to provide that care. And they are able to grow and scale without adding more user licensing costs or require custom software development. In other words, their community health goals are being advanced through collaboration, research and technology.