Providing a new brand and digital experience for sneakerheads
Clicks is a lifestyle-boutique "brick and mortar" store in Milwaukee that pays homage to the iconic band, RunDMC - and their influence on sneaker culture. Clicks offers limited-edition adidas Originals gear and retro-clothing lines. The nostalgia customers experienced in the store needed to translate to their digital experience. A site built upon a flexible, powerful content management system, intertwined with intelligent e-commerce, delivers what Clicks needs to always connect with their customer base.