Our Design and UX Approach
Discovery & Digital Strategy
The first step in developing any UX or design work is defining the best digital strategy for you. We need to know where we’re going before we start driving. We always start with Discovery, which leads to digital strategy. The personas and moodboarding help us define the UX/ design strategy.
This first part of the process is understanding the minutiae of your organization. We leverage information from our initial conversations, and create a list of curated, custom questions for you. This Discovery questionnaire is to help clarify and define in detail; your target audience, your organizational processes and challenges, existing tactical and strategic plans/ needs around your organization – and much, much more.
After you’ve completed, we’d review the answers to those questions and have an in-depth intensive meeting (typically, a half-day for UX/ Design projects) with your project stakeholders to continue where those questions left off. By the end of the sessions, we will have a solid grounding on the overall direction of the project and your goals.
Personas
To keep your site audiences’ needs at the center of the process, we would begin by leveraging personas. These are real-life narratives of who your people are, both externally and internally, and how they engage with your organization. These help form the narrative of the user, and puts everything into context from their valued perspective.
Branding Lite
Branding is *way* more than visual identity. It’s how you talk about yourself. The voice. The tone. The dos and don’ts about what’s encouraged, and what’s a bit ole’ no-no.
Moodboarding
We develop and collaborate with you on elements to help focus and define the aesthetic approach. This is a visual representation of ideas and inspiration for design/functionality, which will evolve and be based on what you want your “look and feel” to be. Once you’d reviewed and discussed, your feedback would be used to inform the design. As part of this process, we would really want to focus on leveraging your branding, planned content and organizational goals, using it to inform and drive the setting of your digital direction. We’ve worked with a variety of organizations – from startups to Fortune 100 brands – on helping them communicate and represent their organizations effectively and are excited by the possibilities in helping you with yours.
Design
This is where the magic happens. By this point – we’ve defined the strategy, and now it’s time to build. We work in close, frequent sessions with your team to get continuous feedback, and build something that truly puts your best foot forward.
