Helping Yamaha launch a new product
The Disklavier is a modern-day player piano - and something that everyone should experience. It's a concert instrument with tools that allow students to better learn, educators to better teach, and performers to fine-tune their craft. With the launch of the Yamaha ENSPIRE™, Yamaha needed a microsite to explain all of the rich features the instrument has to offer.
Through user research, UX design and a site built upon a content management system, we had the infrastructure for launch, however, we also needed both video and photos to truly encapsulate the Disklavier experience. Through a three-day video and photo production shoot in Chicago, the Disklavier was highlighted and position to show how it enhances a variety of experiences. The creative assets were planned and executed to enable the visitor to envision this instrument in their lives - from the living room to the recording studio - captured and communicated in order to make this a thrilling, engaging product launch.