Digital strategy and site development for Yamaha Institutional Sales
Attracting the best students and faculty involves providing them the best instruments. That's where the Institutional Solutions Group at Yamaha comes in. From practice lab pianos to concert grands - Yamaha equips academic instutitions around the country with the absolute best.
Yamaha ISG has been around for quite some time, however there wasn't a digital face alongside the products and solutions it offers. Through user research, UX design and digital strategy - we helped Yamaha develop and market a CMS-driven site that demonstrates the products that will help academia attract and groom the best performers, teachers and students.