Identifying a solution that could support the desired lead collection, distribution and nurture campaign schema, yet integrate natively with Salesforce was key. Marketing automation software Autopilot HQ was identified as the best fit to replace their original capabilities. It provides an array of intuitive marketing/process automation features and also provides that tight integration with the Salesforce platform.
With their existing marketing automation software license expiring in a relatively short time, the Nerdio team wanted to make a clean switch from it to Autopilot. We put together an approach that enabled us to map/integrate Autopilot with their Salesforce instance, migrate the lead data and to recreate nurture stream content/processes for 40 different automations – all in time for them to sunset the existing software before the license period expired.
Following that stage, we collaborated with their sales operations, marketing and executive leadership to identify and build a lead scoring/distribution framework for the organization that leverages Salesforce’s process management capabilities.