Their new endeavor, Juno4Me, was launching a website to help inform women about long-term birth control options and connect them with appropriate healthcare providers. But behind that website, with only two full-time staff members, they needed a technical infrastructure that could automate the collection and centralization of their data, while facilitating the communication processes among the busy providers and the clients. There was the additional challenge of planning for scaling up to encompass more clients and providers across the city, the state – and potentially beyond – all while keeping the ongoing technology costs within budget.
Through the MLY Discovery process, we were able to identify and document the specific needs of each of the user audiences: clients, providers’ teams and Juno4Me team. Since this was a new service, the business processes also needed to be developed simultaneously, reflected and enabled by the technology infrastructure. With that information in hand, we were able to recommend and configure an appropriate CRM (customer or constituent relationship management system) – ActiveCampaign.
How do you select a CRM that fits?
Choosing the right CRM is not easy. There are many varieties out there, each built to accommodate specific users’ needs, but each comes with a trade-off in licensing costs, configuration/development requirements and ease of use. It can get complicated, hard-to-manage and expensive quickly. For Juno4Me, beyond capturing basic contact info, they needed a CRM that:
Based on those needs, we identified, recommended and implemented ActiveCampaign. The product addressed each of their major needs both effectively and cost-effectively. There is no “perfect” fit – just a best fit for the specific situation – and this was it for them.
The Juno4Me service launched and is able to provide young women with access to the care they need – while allowing the healthcare providers with the information they require to provide that care. As the Juno4Me service evolved and grew, adding both providers and other birth control services over 18 months, we sat down and identified some minor tweaks to the system plus a form software to give them more options for managing newly defined intake processes. A few hours of work and they are ready to roll forward into their next phase of growth. And they are able to grow and scale without adding more user licensing costs or require custom software development.
In other words, their community health goals are being advanced through collaboration, research and technology.