KROST New York was about to be launched, and they needed the proper digital marketing partners and an underlying digital ecosystem to enable them.

KROST New York, a now-global fashion brand, was launching in three months. They had the e-commerce development in the works, but needed a focused campaign to get the word out to the masses. They also needed the proper automation and CRM tools to keep track of customers and prospects. Most importantly: they needed a nonprofit partner who aligned with and would believe in the KROST mission too.

Processes and technology scale. However, people don’t. They have a finite amount of time, which must be closely protected. Having systems and processes in place that provide business intelligence and insight into customers and prospects was essential. KROST launched with a robust CRM and marketing automation infrastructure in place to help convert abandoned carts to purchases, as well as provide timely and relevant content to their team.

A core tenet of their mission is making change by partnering with nonprofits. This led to a launch partnership with March for Our Lives. Change happens when good people come together to do good things.

This project was just that.