KROST New York, a now-global fashion brand, was launching in three months. They had the e-commerce development in the works, but needed a focused campaign to get the word out to the masses. They also needed the proper automation and CRM tools to keep track of customers and prospects. Most importantly: they needed a nonprofit partner who aligned with and would believe in the KROST mission too.
Processes and technology scale. However, people don’t. They have a finite amount of time, which must be closely protected. Having systems and processes in place that provide business intelligence and insight into customers and prospects was essential. KROST launched with a robust CRM and marketing automation infrastructure in place to help convert abandoned carts to purchases, as well as provide timely and relevant content to their team.
A core tenet of their mission is making change by partnering with nonprofits. This led to a launch partnership with March for Our Lives. Change happens when good people come together to do good things.
This project was just that.
Starting with Discovery, we learned about KROST’s mission being an intersection of fashion + social good. Crafting personas, we were able to define different user behavior and characteristics that were essential to the success of the brand. Fashion, especially in e-commerce, is a highly competitive industry. We wanted to understand how perceived competitors were performing in the space, and especially why they were performing well within their vertical. This analysis provided more light on what changes, both from a UX and content perspective, would be vital for launch.
Concurrent with their technology infrastructure being developed, we provided analysis, copy and communication materials to support their efforts in establishing their charter nonprofit partnership.