Beautiful design is one thing. However, it also must be a breeze to edit and have the functionality and power to scale. Pages and sections must have the ability to be cloned and repurposed. We also needed dynamic content, so content can cascade to other parts of the site without manually recreating each time. The focus was two-fold: 1) Maintain all of the design intricacies from the non-CMS version, and 2) Save time and money by making content and functionality easy to access, add, and update. Problems solved.