Venom Steel is a household name for protective gloves, masks, overalls, and more. It’s a crowded and competitive space, so Medline, the producers of Venom Steel, needed a way to differentiate its product line. There are many product nuances and features that set them apart from many similar products, so we needed a way for the users to get up and personal, and explore the product features on their own.
We needed to bring the product into the screens, and allow self-exploration. The best way to do that? Use 3D renders of the products that support zooming, twirling, twisting, and interactive product call-outs. Also, we needed to merge lifestyle into the products via testimonials, lifestyle content, and showing how all of the products interrelate. The result: an immersive product experience that keeps the customer at the center.
Starting off with Discovery, we wanted to understand the business and the product line as well as one of their own. After digging in, we met in the Medline offices in the Chicago suburbs. We quickly learned that we needed to bring the product to the user, so they could understand the intricacies that sets Venom Steel products apart from perceived competitors. We created personas, which bucketed their different users into narratives, which simultaneously captured requirements from a narrative perspective. Our competitive and content analyses laid the ground work on the types of content that needed to be produced and why. Our wireframes established overall layout as a blueprint. Then we moved straight into prototyping so the key stakeholders could dig into the actual project vs. just looking at static design documents. The render creation was something new to us, so we researched partners who could create this effectively. Finding the best partners instead of “do it ourselves” is extremely important when a project warrants new skills or experiences being added.