The digital world has brought us many great things, like Youtube and Facebook. For businesses, it’s brought a whole new slew of opportunities. Business owners can now contact customers in so many new ways and generate business in the e-commerce landscape.
In order to be effective at this you must have a high quality website. Website design plays a crucial role in the effectiveness of a website and sets you apart from the competition. The goal of any website is to generate traffic and engagement from potential customers.
This can be a very hard and confusing process, especially if you’re not tech savvy. So, let me give you some key features of how an effective website design can boost your business’ success. After all, I do work for a Chicago web design company.
We’ve all been told from an early age that first impressions are everything. This is even more important in the business world because trust is everything. If your website doesn’t give off a professional look or get your company message across then you’ve failed. The design of your website is the first thing visitors notice when they click on your site. It takes just a few seconds for users to form an opinion about your website and decide whether to stay or leave. Therefore, you want to make sure you have very responsive web design services. The last thing you want is lagging on your site.
When creating a website, you’ll also want to make sure that it’s visually appealing. People want it to be easy on their eyes and not overwhelming. So, if you’re getting help from a website builder make sure you make this priority number one. A well-designed website can create a positive first impression and engage visitors for years to come.
User experience, also known as UX, is a major part of website design. Heck, UX jobs are needed now more than ever, too. Great web design can positively influence the user experience. You want your customers to engage with your website and click around to all your pages. A professional website will generally have “about us”, “contact”, and “product” pages within the website. So, you’ll want your website to be easy to navigate and find information. This makes the customer like your brand that much more and will make them want to come back.
UX design aims to produce a friendly user interface design that customers will enjoy and not have to use too much brain power to use. If you succeed in this then visitors will stay longer on your site, which increases the chances of conversions.
Your website design is a reflection of your brand’s identity. The web page should use the same color scheme, logo font, and aesthetics that your brand gives off. You want cohesion between your business and the website. It’s important to use visual elements like your company logo and product photos that allow your website visitors to identify your brand. High quality visual design elements can effectively increase your brand awareness and make customers remember you. Websites are free branding, so use it!
One piece of technology that people always have on them is their cell phones. With the increasing use of mobile devices, it’s crucial to have a website design that is responsive and optimized for different screen sizes. You’d be surprised at how many websites don’t work as effectively on phones but are good on computers. Things like layout, loading time, and visual elements are all thrown off and slower. A mobile-friendly design ensures that your website looks and functions well on smartphones and tablets. This provides a positive experience for mobile users and lets customers roam your site from any location.
In case you’re unaware, SEO is short for search engine optimization. SEO is a huge measuring factor in whether you have an effective website or not. Things such as keywords, navigation ease, and site layout can affect your SEO score. If you have a higher search engine ranking your site will pop up closer to the first page on places like Google. This gives you a greater visibility and chance of getting visitors to your website.
Some of you may not know how to see if your website has a solid SEO ranking. One way you can check this is on a software platform called Semrush. This site gives you a ton of information to help you improve your website’s ranking. Another option is to call your friends here at MLY to help you out 🙂
Interest is good, but you want to convert potential customers into buying customers. An effective website design can significantly increase your conversion rates. Creative design tools allow you to sway customers into buying products. You can entice them with visuals and make the buying process super easy. Things like a simple checkout form or having them subscribe to a newsletter that reminds them about you are two great ways to do this. Solid conversion strategies will help you gain and retain customers for a lifetime.
Any great business will tell you that the key to having a successful business is having a relationship with your customers built on trust. Your customer base needs to know that you’re credible and will deliver on your promises. Words mean nothing if your actions don’t follow through. Therefore, a poorly designed website can give the impression that your business is unprofessional and messy. You don’t see a company like Rolex have an unorganized website. On the other hand, a high quality website gives your site visitors a belief that you know what you’re doing.
It’s safe to say that having a great website can give you an advantage over your competition. It’s an easy win that can give you a notch over them. Think of it as if you went on two first dates. The first guy wore gym shorts and a t-shirt with a mustard stain on it. The second guy wore a nice button-up shirt and a pair of khaki pants. I’m sure you’re choosing the second guy all day just based on appearance. The same can be said with a website. Your website design can instantly make you a more likable option over your competition.
In case you don’t get the gist by now, website design is very important in creating a successful business model. A well-designed company website creates a positive user experience that keeps them coming back for more. It should show your brand in a good light and increase your success rate in converting leads.
However, you don’t need to go through this process alone. We’ve got some great web design packages here for you. Just give us a shout here at MLY!