INSIGHTS | April 25, 2023

8 Ways Marketing Improved from Digital Transformation

Digital transformation has rapidly changed the way businesses operate, and how they go about marketing strategies is no exception.

There’s a takeover happening, and it’s not one you can see. Digital Transformation is redefining how we all do business, and has become a big topic in the marketing industry. With marketers needing to communicate with their customer base more than ever before, technology has become their go to tool. So, I’m here to give you some reasons on why digital transformation is doing great things for the industry and can help you take your business to the next level!

What is Digital Transformation?

First off, what the heck is digital transformation? This is the broad term we use for the increased use of technology inside businesses. Tools like data analytics and artificial intelligence (AI) are helping marketers serve their clients. The use of digital technology is essential in this 21st century world for communicating with your target audience and standing out from your competition.

8 Reasons Digital Transformation is Improving Marketing Strategies and Customer Relations

Increased Efficiency and Productivity

In an era where media is circulating 24/7, customers are demanding instant responses from their favorite brands. Digital transformation has made the marketing process 100 times faster by making companies closer with their customers and increasing the amount of data available. Companies can release campaigns and communicate with their audience with just one click.

Improved Customer Experience

A quality customer experience creates loyalty between a brand and the consumer. Since marketers can gain insights into customer needs and wants, they can change their messaging and campaign strategies to fit that specific audience. This makes the customer feel like the company truly knows them. Therefore, the customer will enjoy their experience and come back again!

Greater Reach and Visibility

Nowadays, EVERYONE is on their phones. You need to take advantage of social profiles to communicate with your customers through their favorite platforms. Advertising directly to the consumer will give you greater visibility and reach.

Data Advantage

There is data overload in the marketing world today. Analytics are a driving force behind the effectiveness of marketing strategies today.  Marketers are able to see what engagement strategies work and find the best ways to engage with their customers. 

Emergence of New Marketing Technologies 

The evolution of technology has led to the creation of new marketing tools. Things like search engine optimization (SEO), customer relationship management (CRM), and artificial intelligence (AI) are advancing marketing strategies. Beforehand, these things were considered a myth. Now, these tools are reality and have increased the effectiveness of marketing campaigns.

Increased Convenience

Consumers can now buy anything they need faster than ever before. The internet has given customers access to a company’s digital presence everywhere in the world. At the click of a button a customer can purchase from your website, so the need for a quality user experience online is important.

Greater Access to Information

The internet has given consumers quick access to loads of information. This allows them to make smart decisions and has given them more power. What does this mean for the business? They need to make sure they are pumping out accurate and helpful information through their media outlets. that helps their customers make these informed decisions.

Increased Competition Drives Down Prices

The era of digital transformation has made it easier for new businesses to be competitive in the market. This increased competition has benefited consumers by prices being lowered and businesses improving the quality of their products and services. Customers always desire the most bang for their buck and this competition results in companies trying to do the most for the least. 

Wrapping Up

Digital transformation has changed the marketing industry forever. Digital strategies are more effective than ever and marketers are loving it. Companies that embrace these new methods will set themselves up for future success. Who wouldn’t want that?!

Here’s a little video gift for you to continue your growth of knowledge on the topic of digital transformation!

Stephen Ward-Brown

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