INSIGHTS | June 2, 2023

7 Reasons Why Social Media Helps Drive Digital Marketing

The social media cloud has enveloped the entire world and created a landscape where digital marketing strategies can highly succeed.

Knowing your way around social media is important for most entry level digital marketing jobs. It lets your bosses have faith in your marketing suggestions.

One reason digital marketers use social media in their campaigns is because it can be hard to tell apart social media vs reality. Its widespread reach gives marketers a great way to reach a massive audience. Using social media to support activities gives brands the ability to communicate with their audience 24/7.

Digital marketing strategies have been a lot more effective since the rise of this new marketing channel. So, enjoy another one of my digital marketing blogs on the subject 😀.

Impact on Consumer Behavior

Customer bases will make a lot of purchasing decisions based on what they see on social media outlets. Businesses can market directly to the consumer and interact with them. Social platforms like Facebook, Instagram, and Twitter have become a big part of people’s lives. Getting help managing your social media presence is starting to be included in manu digital marketing packages.

They enable businesses to gather insights about their target audience’s interests, and preferences. This allows them to make their marketing campaigns way more effective. These platforms also give consumers the power to share their reviews and experiences with brands. This gives brands free word of mouth advertising. The next time someone says, “time to check my social media,” they’ll see your brand on the front page.

Building Brand Loyalty 

Digital marketing strategies are way more effective when they use the power of social media. Interacting with customers on social platforms allows businesses to build a relationship with their audience. This can give the business a loyal customer base.

To do this, you have to share compelling content. This can create a positive customer experience and keep them coming back. If brands showcase their values through their posts they can relate to their customers. This helps them create that loyal customer base. This sense of loyalty is especially important in b2b digital marketing strategies.

Elevates Business Success

There are multiple ways you can use a social media forum to communicate with customers. One way is content marketing. Businesses can create and share content that both educates and entertains their followers. This content can be articles, videos, or photos that are designed to engage the audience and drive them to take a certain action.

Influencer marketing has become one of the most popular methods for digital marketers. Partnering with viral influencers allows companies to engage larger audiences and increase their reach. These influencers also hold a serious sway over their follower’s actions. This can help drive business towards your company’s website when they promote your products. It also gives your brand that much more credibility.

Social media advertising has become so popular that platforms have their own ad software. This allows companies to choose a specific demographic to go after. Things like Facebook Ads, Instagram Ads, and LinkedIn Ads provide some great targeting options. This increases the effectiveness of your marketing campaign. If you’re a social media intern reading this, take some notes!

Measurable Success

Knowing the effectiveness of your digital marketing campaign allows you to make adjustments next time. Social media gives you this ability to see statistics and know if your communication strategy worked. Businesses are able to track things like engagement, impressions, and conversions to help them gauge their effectiveness. Valuable insights like this give businesses the chance to optimize their campaigns. 

Memorial day social media posts will be common after this weekend. Measuring the results from holiday posts like this is a common thing done by companies. If all your social media signs point to a job well done, then keep it up!

Customer Service Channel

Social media offers brands a great feature that allows them to aid in customer service help. A lot of people reach out through social platforms to get help from companies. Many companies even have separate accounts that are used for strictly customer service. It’s a quick way for people to get feedback on issues they’re having. 

This feedback is also great for companies to see what common problems their customer base is having. By actively monitoring social media channels, businesses can promptly respond and resolve issues. This shows their commitment to customer satisfaction and increases their positive brand awareness.

Customer comments also provide valuable insights into how well campaigns are doing. You can get a read into customer preferences and pain points. This information can be used to make better informed business decisions.

Creating Shareable Content

Even if people take breaks, everyone returns to social media at one point. If you want to retain your customers, you have to create shareable content. Going viral is all the rage and can be invaluable to increasing your following. Businesses can use the viral nature of social media to increase their brand awareness and attract new customers.

Content that resonates with the audience’s emotions, values, or interests has the ability to go viral. I’ve seen the same popular video pop up on multiple different social platforms. This is free advertising for businesses. People determine within 3 seconds whether your content is worth watching. So, you better make sure you can convey your message quickly.

Staying Ahead of Competitors

Getting ahead of competition is always good. If you can hop on top of trends before competition, you’ll get more traffic. A successful social media strategy will increase your credibility and brand image.

Brands that effectively utilize social media can establish themselves as leaders in their field. They can also differentiate themselves from their competitors by letting their followers know what makes them unique.

Having an active social media presence lets you stay engaged with your community and ahead of competition. A great way to do this is with a social media internship, or digital marketing internship. Having some young blood running the company accounts can help you resonate with more people.

Final Thoughts!

The power of social media in digital marketing cannot be overstated. It has become an essential tool for having a strong communication strategy. It allows businesses to interact with their target audience and build strong brand loyalty. The world has become very connected across the globe because of the rise of social media. It allows you to communicate with someone thousands of miles away at the click of a button.

And if you’re Googling, “digital marketing agency near me,” just save yourself the time and come to MLY, or follow us on social media (Facebook, LinkedIn).

Stephen Ward-Brown

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1770 West Berteau Avenue, #206
Chicago, IL 60613

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