This is ensuring that your visitors can understand the gist of video/ audio content in similar ways to those viewing/ hearing the media.
I’m a huge fan of applicable learning, so let’s take this video of cats flying to Star Wars themes (because what other example would I possibly use?):
If I was going to embed this on our own website, I’d want to see a link that says “Click here for text version”. Upon click, the user would see this page of text:
Cats are riding small models of Star Wars aircraft with Star Wars-themed soundtrack playing the background. Then, cats are fighting in the small models throughout an office space, and then have a battle.
Man walks in, and says “What did I say? You two are grounded – one week. No more Star Wars, and I want all of this cleaned up.”
As I mentioned in my last post, you can also add captions (which I’ll delve into in more detail in my next post), which also significantly helps accessibility. In tomorrow’s post, I’ll highlight ways to utilize existing technology on YouTube/ Vimeo to help accomplish this.
Also – be a gem, and have an audio-only link as well. This is suitable for people who may not be able to experience video movement.
Podcasts are great! Just add a text transcript. See, that was easy!