Our Blog

Thoughts, news, insights and sometimes just random musings.

Making a Career Change from Marketing to Digital Marketing

witcareerchange
‚ÄčI've got to admit it. I've been in technology product and services marketing for a looooong time. Since faxing AS-400 query software product announcements was considered the height of "hi-tech." So when I run into former colleagues or meet other marketers who are of a similar vintage, they ask me if we can grab coffee to d...
Continue reading
  717 Hits
  0 Comments
717 Hits
0 Comments

Google Ad Grants Recent Changes for Nonprofits: Overview

Adwords Changes to Google for Nonprofits: Overview
On December 17, 2017 Google announced a revamping of the rules for their Ad Grants program, a charitable initiative presently providing 35,000 nonprofits with $120,000 USD of in-kind advertising annually from AdWords. Updated program policies and compliance requirements went into effect as of Jan 1, 2018 for all current Ad Grants recipients: We rea...
Continue reading
  2094 Hits
  0 Comments
2094 Hits
0 Comments

Google Ad Grants Recent Changes for Nonprofits: The Complete Guide

New AdWords Requirements for Nonprofits: The Complete Guide
To keep your funding active, Google Ad Grants recipients are required to do a bit more management of their AdWords accounts. Our previous article, AdWords Changes to Google for Nonprofits: Overview reviewed the new requirements that were implemented on January 1, 2018. In this article, we review each and explain them in greater detail, providi...
Continue reading
  2275 Hits
  0 Comments
2275 Hits
0 Comments

United Way Houston Hosts Monday Loves You

United Way Houston
United Way Houston hosts us for a day of learning deliciousness! Our own Kevin LaManna and Cassie Dennis from Monday Loves You will be presenting a  day of workshops for nonprofits hosted by United Way Houston.  The workshops will help organizations kick off 2018 effectively with these sessions: 1) Planning for Positive Change with C...
Continue reading
  1118 Hits
  0 Comments
1118 Hits
0 Comments

Two Tips for Giving Tuesday

piggy-bank
The post-Thanksgiving daily blitz of Black Friday, Small Business Saturday, Cyber Monday will wrap-up with Giving Tuesday - an opportunity to support your favorite nonprofit or 501c3. In order to make your dollar stretch as far as possible, we have a quick and easy methodology to determine *how* to give. The goals are really simple:&...
Continue reading
  1283 Hits
  0 Comments
1283 Hits
0 Comments