INSIGHTS | May 5, 2023

An Effective Digital Strategy Can Grow Your Small Business

If you want your small business to be as successful as possible then follow these steps to create the most effective digital strategy plan possible.

Who’s ready for a discussion on small businesses and their need for an effective digital strategy? Well, whether you’re ready or not, here we go!

Digital strategies are giving small businesses the chance to compete with the big boys. They are finally able to stand out from the crowd and effectively reach their target audience on a wider scale.

So, I’m going to help you out and give you some reasons on why you should use digital strategies within your small business:

1.     Set business goals

As a small business owner, setting future goals gives you something to work towards. Digital strategies are a great way to help you reach these goals faster and more effectively. Laying out a step by step business plan lets you choose your digital strategy accurately. Increasing brand awareness and driving sales growth require two different strategies.  Identifying which tactics and social channels to use are a major part of the digital marketing strategy for small businesses.

2.     Define your target audience

Knowing your customer base inside and out will help you tailor messages that they’ll like. Cat people don’t want to see pictures of dogs on their timelines. What can you offer your customers that’ll intrigue them? This is the million dollar question. Perform some market research on your target audience to find this information out. This will help you create a more personalized and effective digital strategy.

3.     Data is a friend

Data analytics are being used more in this digital world everyday. Analyzing your current digital presence will let you see what is working and what isn’t. Improving your digital footprint can increase engagement with your audience. You may see you need to increase your social media involvement or optimize your website. Opportunities for improvement are everywhere! Just look at the data and decide what’s best for you and your digital strategy.

4.     Choose your digital channels

Based on your small business plan you’ve developed, you can choose the digital channels that will be most effective for you to reach your target market. Once you complete the market analysis, you’ll have the information necessary to decide. This could include things like social media platforms, email marketing, paid advertising, and more. Make sure you listen to the research and trust the analysis so you can make the best choice possible for your small business.

5.     Create a content strategy

Deciding on what kind of content to produce is vital to your small business strategy. To decide, you need to know what your audience wants to see. This aligns with your digital channels you’ve chosen. The best digital strategies always have a combination of methods. Online marketing with ads, social media marketing, and influencer marketing are a few examples. Find what works best for you, and start creating!

6.     Be cost-effective

Money will always determine your capabilities. Figure out your financial projections will determine what your digital strategy will look like. Luckily for you, digital marketing strategies can be less expensive and more efficient than traditional methods. This allows small business owners to compete with the larger companies without having to break the bank.

7.     Increased brand awareness

A highly executed digital strategy can help increase your brand awareness overnight. To do this you have to relate to your customer base. Your social media strategies can create an image that stays in people’s minds. If you make your brand stand out from the competition you’ve won. This will increase the effectiveness of your digital strategy.

8.     Higher engagement

Customer engagement is huge for small businesses. If you can create a buzz and conversation around your brand then you’re doing something right. Using video content in your social media marketing is a great way to get engagement. Give your customers intriguing content that will make them interested in your business and create some interaction.

9.     Competitive advantage

An effective digital strategy can help you stand out from your competitors by offering unique experiences to your customers through digital channels. Standing out is a big issue for small businesses. Your digital strategy is able to be unique to your business. What do you stand for? Give yourself the courtesy of knowing you’re not like everyone else. This is a good thing! Capitalize on it and reflect this in your digital strategy plan.

10.     Increased sales and revenue

Everyone loves money and profits. I mean, that’s why you’re in business in the first place. Using digital channels to communicate what your small business offers will increase your customer engagement, thus increasing your revenue. An effective digital marketing strategy will take your profits to new heights. Say it with me now, “money money money moneyyyyyyy.”


Never forget that developing a digital strategy is an ongoing process. You have to continuously adjust and adapt to new trends. Constantly be doing market research and analysis to see what marketing strategies are working. Digital strategies are crucial for small businesses to have success in today’s digital world. Use the tools technology has provided you with and make your small business the biggest it can be.

Stephen Ward-Brown

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1770 West Berteau Avenue, #206
Chicago, IL 60613

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