The Night Ministry is a Chicago staple, providing services to those experiencing homelessness as well as LGBTQ+ youth. Their website and content didn’t speak to the excellent work they do across the community, and updates to their site were difficult to manage. They needed that ‘human element’ reflected to clearly convey the differences they make in so many lives, and to communicate the impact of their work.
Engaging and empowering their youth board was an imperative. Of paramount importance was supporting them with the right digital tools and the autonomy to use them well. We needed to find the best way possible to make this happen.
People are at the heart of their mission, so the that is how The Night Ministry’s stories needed to be told. Impact becomes clearly visible. The human element that is so vital in their mission is interwoven into every aspect of their site. Supported by a new CMS and a new digital stack makes content publishing a breeze and workflows established during setup so nothing slips through the cracks.
Starting with an in-depth discovery process, we learned the ropes of how The Night Ministry ticks while engaging stakeholders from the organization. The outcomes led to personas, which is vital for thoroughly knowing their constituents and illustrating the best, easiest ways to engage with their digital. Moodboarding allowed us to ground everyone from an aesthetic perspective. Together, we went through content and competitive analyses to combine strategy with a heavy data-driven approach to problem solving. Wireframing/ UX encouraged overall digital strategy, and how to best communicate the mission of the organization. Instead of looking at static design documents, we went right into prototyping, meaning The Night Ministry team could see design + development across various devices while it was being created. This drove tight collaboration across teams to deliver a product to drive impact, programming and fundraising.