Medline and CVS are collaborating on creating a new in-store shopping experience for consumers to buy their durable medical equipment. But how do you make it easier for an in-store shopper to pick what they need from the wide variety of canes, walkers, wheelchairs and bath safety items? In other words, how do you help shoppers gain independence through the best mobility supports independently?
With a little help from mobile apps that interact with in-store marketing content.
Based on the Clients’ specific visual style and the features/benefits of dozens of individual products, the MLY team designed two logical, easy-to-use apps. While in the store, shoppers answer a couple of questions in a quiz-style mobile shopping app and onscreen are provided with info on the specific DME product they need to be more independent. The shopper – and the store’s sales associate – can easily navigate the stock to get the right product the first time.
How do you handle adjusting product categories and offerings without a redesign every time? Planning ahead, MLY created a templated structure that allows for someone with basic technical skills to add new offerings to the app. If they can add a link to an email, they can edit the app. With new products and product categories being added to the mix regularly, the app can be edited easily (and without custom code) to support the changes.