The Illinois Perinatal Quality Collaborative (ILPQC) works to improve the health and outcomes for women and their babies in Illinois. They needed to convey their work coherently, cohesively, consistently – and clearly – via an easy-to-manage and updated website. They needed a better way to enable collaborators to quickly navigate and access relevant information from their large volume of data and documentation that needs to be shared via the site, while professionally presenting information for visitors who are potential institutional or corporate funders.
We developed a CMS-based site to communicate the focus and goals to current collaborators and the public. We enhanced their opportunities to better communicate the value and impact of their work via a site with an updated clean design, messaging and easy-to-use functionality. We synthesized their message to reflect their work, share information and encourage engaging with that information. We also had a look “under the hood” and automated their event application/registration processes and subsequent participant communications, capturing and tracking relevant information. Once accepted and/or registered, provide automated communications for acknowledgement. The result – we developed an infrastructure that provides a support network for marketing, development, education, program engagement or communications.
We started with Discovery in our office in Chicago. We need to understand their organization, their people, and their objectives as well as their own team.
Next, there is extensive content and competitive analysis. This work results in identifying tremendous insights into what content has performed in similar organizations for similar audiences. To ensure their constituency is always at the center of the entire experience, personas are developed to illustrate and summarize the variety of the people they impact. We were able to combine the strategic approach with data-driven research.
All of this rolls up into the digital strategy, which drives the wireframes. Then, instead of spending weeks looking at static design documents, we go directly into prototyping, allowing a hands-on and collaborative approach for all involved. Lastly, working with their teams, we worked to fold the technology into their existing stack – allowing for one, consolidated platform and avoiding disparate systems.