Based on our extensive Discovery, we identified two key groups of products, mobility aids and bath safety, for the self-guided assessments. There were several essential components that had to be worked out and were addressed together:
- Identifying and documenting the hierarchy for the filtering criteria;
- Simplifying the language and neutralizing the emotion in succinct questions and answers;
- Adapting technical product descriptions to a layperson audience;
- Developing an approach that was flexible enough to introduce new or sunset old products;
And, this needed to be built out within the actual CMS, without necessarily using an ancillary quiz product, per project requirements.
While the product copy was being demystified for the consumer audience, we collaborated with the product specialists to identify and map the logic – ultimately being built out and tested in the CMS.
