We started with Discovery in Medline’s office in the Northern Chicago suburbs. We need to understand their product as well as their own team.
Next, there is extensive content and competitive analysis. This work results in identifying tremendous insights into what content has performed in similar products for similar audiences. To ensure the user is always at the center of the entire experience, personas are developed to illustrate and summarize the variety of their customer groups. We were able to combine the strategic approach with data-driven research.
All of this rolls up into the digital strategy, which drives the wireframes. Then, instead of spending weeks looking at static design documents, we go directly into prototyping, allowing a hands-on and collaborative approach for all involved.
We sourced video that would reflect their audiences, while creating motion graphics to visually augment the product.
Lastly, working with their teams, we worked to fold the technology into their existing stack – allowing for one, consolidated platform and avoiding disparate systems.
