Minnesota Perinatal Quality Collaborative (MNPQC) needed to convey their work in a way that resonated with their constituents, and also communicate the differences between their internal organizations. They needed a new site that could also communicate what the do concisely and clearly. As with most nonprofits, they needed a platform that would help them scale with supporting technology that is easy to use, update and maintain. Also, institute approaches that help automate/reduce time needed to manage requests.
A new site and digital branding that speaks to all of the different constituency groups: advocates, clients, partners and funders. MNPQC’s initiatives are complex, so we built an infrastructure and navigation that flattened complicated content in a way that’s digestible to *all* people they help. Site updates can be done quickly and easily, so any new team members or volunteers can hit the ground running with a little learning curve.
Starting off with Discovery, we wanted to understand MNPQC as well as one of their own. After digging in, we met via Zoom for several hours of the Discovery. We created personas, which bucketed their different users into the audience sets and how they would work in the new infrastructure. This simultaneously captured technical and voice/brand requirements from a narrative perspective. Our competitive and content analyses laid the ground work on the types of content that needed to be produced and why. Our wireframes established overall layout as a blueprint. Then we moved straight into prototyping so the key stakeholders could dig into the actual project vs. just looking at static design documents. MNPQC is now better equipped to serve their mission today, with a platform that’s scalable for challenging and ever-changing work.