Our approach to this can be summarized quickly: it needed to be done, and it needed to be done NOW. For lack of a better word, we crammed Discovery, analysis, and competitive analysis into one day. The following day, it was wireframed while the logo/ branding was completed. The third day, site, content and infrastructure was built. And on the fourth day – we launched the social media campaign. Needless to say, there were people that applauded, and some that didn’t. However, regardless of which side of the aisle one may be on, this project was built to help people and their loved ones stay as safe as possible.