We’ve worked with the YamahaDTX for several years, across two different refreshes of their digital. However, things change quickly with such forward thinking technology, so we needed to revisit the existing market needs and wants. Through Discovery, we were able to understand the most immediate objectives of the brand and develop a strategy to keep the users in the center of the entire experience.
Through personas, we were able to define the different types of musicians: learners, performers, educators, and enthusiasts – and wireframe the project to ensure the site would give the different users exactly what they need.
Competitive and content analyses led us to knowing what works well, what needs tweaking, as well as the data-driven approach to understanding what the market was telling us.
Lastly, having a site that can be easily updated was incredibly important. New pages, sections, and content can be updated easily and seamlessly, without technical intervention. The result – a digital platform that can keep pace with the demands of a technology-driven product line.