We’ve worked with Yamaha for years, and we’ve had several Discovery sessions around the wants and needs of their educators, so we were able to hit the ground running with an expedited Discovery/ analysis process. We immediately went into personas, which are fictitious narratives of the different types of users – both current and prospective. These help ensure we keep their targeted users – music educators – at the center of the design and functionality for the project. We performed in-depth competitor and content analysis to understand who else is reaching this audience and how they are connecting with them. After this, we were able to solidify an effective digital strategy. Through our moodboarding exercise, all stakeholders were able to identify and come to consensus around a coherent aesthetic perspective. This drove the development of the wireframes, so we could map the personas to a blueprint of the site. Once these were finalized, we went directly into prototyping, combining design and development in one real-time process to decrease time-to-market, while reducing project time and costs.