We kicked off with a half day Discovery session at Yamaha’s headquarters in Buena Park, California. We needed to understand the goals and objectives of Synths, so we went through an extensive Discovery process. After Discovery, we went into personas, which are fictitious narratives of the different types of customers and prospects that illustrates how each should interact with the site. We performed in-depth competitor and content analysis to understand wins, both tactically and strategically. Based on this, a solid digital strategy was created and came to fruition. Our moodboarding exercise ensured all stakeholders were on the same page from an aesthetic perspective. This exercise drove the wireframes, so we could map the personas to a blueprint of the site. With the finalized wireframes, we were able to launch directly into prototyping, combining the design and development process to optimize time-to-market while reducing project time and costs.
