Challenge #3: Data Quality
The CRM software pyramid is built on data to function, so having quality data is a priority. Inaccurate data can lead to wrong customer information, duplicate entries, and other errors that cause you to make bad business decisions.
Solution: Set Data Policies
Data policies are essential for ensuring data quality. Businesses should set governance policies, like data entry standards and data validation, to make sure you are getting the correct data. Utilizing data quality tools can also help improve data accuracy.
Challenge #4: Pricey
Flat out, CRM software can be expensive. The initial cost of the software, hardware, and maintenance can quickly add up. Not to mention the time you pay training your staff on the new software.
Solution: Plan Ahead
Businesses should plan ahead and budget for the cost of implementing CRM software. It’s also important to consider ongoing costs, such as maintenance and training. Investing in the right software and vendor can also help mitigate costs. Do your research so you are well prepared!
Challenge #5: Lack of Adoption
Even with extensive training and incentives, some employees may resist using the CRM software. A few bad apples can lead to a lack of adoption throughout your business. This can result in wasted resources and lost opportunities.
Solution: Lead by Example
Leadership plays a crucial role in driving CRM adoption. If leaders use the CRM software consistently and effectively, employees are more likely to follow suit. Providing regular feedback and giving props to employees who use the software effectively can also help drive adoption.
It’s Almost Over 😊
Implementing CRM software can be challenging, but businesses can overcome them with the right approach. Remember to prioritize training, seek professional help with integration, establish clear data governance policies, plan ahead for costs, and lead by example. If you do these things, you can lay back and enjoy the benefits of a CRM system.
And, if all else fails, just remember to take a deep breath, have a cup of coffee, and try again. After all, Rome wasn’t built in a day, and neither was a robust CRM system!
Here’s a link to a CRM software platform we use here at MLY. Maybe give it a try!
