INSIGHTS | June 16, 2023

Video Marketing Use Increase in Current Marketing Strategies

With social media platforms continuing to rise with marketing opportunities, the use of video marketing is becoming a more popular trend.

In the new world of digital marketing, videos are taking control. Video marketing is a great way to grab people’s attention and convey your message. However, the key to a great marketing video is to make it quick.

The attention span of people nowadays is not what it used to be. You have to grab their attention fast, otherwise, they’re going to scroll right past your post. The use of short videos is a great way to capture the attention of your target audience.

The benefits of short videos in video marketing are everlasting. Your marketing strategies will forever be more effective by utilizing this exciting new tool.

Captivating Audiences

Grabbing your audience’s attention is the most important first goal of any marketing campaign. When it comes to video marketing, one of the most significant advantages of short videos in marketing is their ability to captivate audiences within a limited timeframe. 

With there being so much information on our social media pages, it can be hard to stand out. Short videos are simple and straight to the point, which allows them to be easily digested by viewers. As long as they’re engaging and visually appealing, they can be effective in captivating audiences. 

Some people don’t believe that you can pile enough information into a video in a short timeframe. However, a quality social media content creator can cram a lot into video shorts, while also telling a story. 

By incorporating visually appealing imagery, compelling storytelling, and concise messaging, marketers can convey their brand’s image effectively. The more shareable the content, the more effective the marketing campaign will be. For example, a funny short video is a great way to grab the attention of your target audience.

Increasing Brand Visibility

Video marketing tools are being employed to grow a brand’s visibility. Short videos have become a powerful tool for boosting brand visibility in this digital landscape. Social media platforms such as YouTube, Instagram, TikTok, and Facebook have witnessed a gigantic growth in video posting. This makes them ideal social channels for promoting brands and reaching a broader audience. 

By leveraging the features of these platforms, such as hashtags, sharing abilities, and influencers, marketers can increase the reach of their marketing campaigns. The chance to make a video campaign go viral makes marketers giddy with joy. This viral effect can significantly enhance a brand’s visibility and extend its reach, which generates more traffic. 

TikTok short videos and Instagram reels are a couple of the newest crazes in the social media world. These platforms are two of the most popular video content platforms in the social media landscape. With them, you can easily create and share content in one split second click.

Create Relationships

Short videos are very effective in developing relationships between a brand and their audience. Marketers can create an emotional bond between viewers and their brand with a great video marketing strategy featuring authentic content. Videos are able to make viewers evoke emotion that bonds them with the brand.

Showcasing the human factor behind a brand in videos makes them more relatable. Effective storytelling that resonates with their audience’s values makes people trust them that much more. 

Video marketing uses short videos to offer a connective way to bring their audience into the fold. Marketers can make their posts interactive to engage with their followers more openly. Things like “be the first to comment the correct answer” is one example. This can lead to an increase in traffic and the potential to go viral.

By involving the audience in the marketing process, brands can increase the emotional connection and develop a sense of community with their followers. Building a trustworthy brand image through video marketing can elevate your brand to the next level.

Ending Thoughts

Short videos have revolutionized the marketing landscape and become commonplace in most digital marketing campaigns. They offer an engaging and impactful way for brands to connect with their target audience. Video marketing captivates viewers, increases brand visibility, and develops emotional connections.

Marketers can effectively communicate their message with their audience with short videos. As attention spans continue to get smaller and social media consumption rises, incorporating short videos into marketing strategies is becoming crucial for staying relevant.

Standing out from the competition, and building long-lasting relationships with customers is one of the great benefits of effective video marketing strategies. The potential of short videos is expansive, and businesses that harness this medium creatively will be able to enjoy the benefits. 

Who doesn’t love a great video to watch?!

Stephen Ward-Brown

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